Refined Listings
Virtual staging and marketing toolkit for real estate agents and property managers. We've done over $800k revenue lifetime but transitioned from an agency model into a SaaS in October 2025. The SaaS has done $140k in less than 9 months.
Real Estate · Founded 2024 · United States
- Real Estate
- AI
- Design Tools
- Marketing
- SaaS
Can you vibecode this?
Kinda
The core AI staging and photo-editing features wire up to image-generation APIs cleanly, but building the MLS import, multi-angle staging workflow, style catalogue UI, and object-removal pipeline to a shippable standard is a solid few months of work, not a few weeks.
The business
Total revenueEstimated from public sources and the business’s own reporting, not independently verified.
$200K+
Verified recently
Monthly revenueEstimated from public sources and the business’s own reporting, not independently verified.
$25K+/mo
↑ Growing · 60-day average
Peak month
~$35K
Best single month
Growth
~2×
Early months vs recent
Profit margin
68%
For owners
Own Refined Listings? List it for sale.
Founders read this page looking for a business to build like your $25K+/mo one — some would rather buy one that already works. They skip the line, you get a clean exit. $25 one-time, no commission.
Why it works
Value proposition
Agents stage, enhance and market listings entirely from one dashboard.
Problem
Physical staging is expensive and manual photo editing takes too long.
Audience
Real estate agents and brokerages.
Business model
Pay-as-you-go credit packages purchased through Stripe, with strong repeat-buy rates.
Can you vibecode this?
Kinda
The core AI staging and photo-editing features wire up to image-generation APIs cleanly, but building the MLS import, multi-angle staging workflow, style catalogue UI, and object-removal pipeline to a shippable standard is a solid few months of work, not a few weeks.
Moat
- Switching costs
- Proprietary data
Why people pay Refined Listings
Agents who have imported MLS listings, built staging workflows, and accumulated a style history face friction switching to a fresh tool. The business also holds a growing library of real estate-specific staging outputs that inform its models.
Product complexity
ModerateMulti-angle staging, object removal, exterior enhancement and social asset generation need a capable AI image pipeline.
Data
ModerateMLS listing import requires connecting to MLS data feeds for property photos and details.
Integrations & infrastructure
LowMLS feed connection is the primary outside integration alongside Stripe for payments.
Human operations
LowThe product is fully software-delivered; no human labor is needed to fulfill orders.
Regulation / hardware
HighMLS data access requires board approval and RESO compliance before the first agent can import a listing.
Build this business
Use the build specification below with any AI coding tool, or build it directly with Leapd.
Build This with Leapd →Leapd builds
- Web app with staging editor, style catalog, object removal and social asset tools
- Credit package purchases with Stripe, pay-as-you-go from $128 to $750
- MLS feed connection
- A landing page
Leapd runs
- Cold email outreach to potential customers
- Meta ads
- LinkedIn and X posts
- SEO and AI-search visibility
- A daily report of what shipped
Opportunity check
- Passes: Proven market: $25K+/mo already paid for it
- Passes: Proven model: Pay-as-you-go credit packages, $128 to $750, 68% margin
- Passes: Proven need: Agents need staged listings fast
- Partly: Buildable: Leapd builds the product; the rest is months of work, or an approval you hold
Build a web app that sells AI-powered virtual staging and listing marketing tools to real estate agents on a pay-as-you-go credit basis.
Product:
- Agent accounts with a personal dashboard showing credit balance and past projects
- Listing import from MLS feeds, pulling in property photos automatically
- Virtual staging editor with multi-angle staging and a style catalog agents can browse and apply
- Object removal and exterior enhancement tools for uploaded listing photos
- Social media asset generator that produces ready-to-post graphics from listing photos
- Photo-to-video creator that turns listing images into a short video clip
Billing:
- One-off credit package purchases through Stripe, with packages ranging from $128 to $750
Integrations:
- MLS data feeds connected through their APIs with the customer's own credentials
Data:
- MLS listing feeds providing property photos and listing details via API
Business details
- Founded
September 2024
2 years in business
- Country
United States
- Audience
B2BSells to businesses
- Tech stack
- Domain ratingStrength of the website's backlink profile, from 0 to 100.
0 / 100
050100
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Questions
How much revenue does Refined Listings make?
Refined Listings has made $200K+ in revenue to date and brings in $25K+/mo, with its best month around $35K.
How does Refined Listings make money?
Refined Listings sells virtual staging and marketing credits in one-off packages, with agents returning to buy more as they take on new listings.
Is Refined Listings profitable?
Yes. Refined Listings reports a 68% profit margin.
Is Refined Listings growing?
Yes. Revenue has been rising over the last 3 months. Since its early months, monthly revenue has grown about 2×.
Can you vibecode a business like Refined Listings?
Kinda, with Leapd. It builds the product, then helps you find customers with outreach, ads and SEO. See the build spec →
Ready to build it?
The market is proven. The opportunity is real. Build your version with Leapd.
Build This with Leapd →Founder interest
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