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Tally

A no-code form builder where you create forms, surveys and quizzes by typing in a document-like editor, with a generous free plan.

Productivity · Founded 2020 · Belgium

Productivity
SaaS
No-Code

Visit tally.so ↗Founder interest ↓

Can you vibecode this?

Kinda

The document-style editor, conditional logic, calculator, answer piping, and partial submissions all ship as code. The real effort is the breadth: a polished block-based editor plus a dozen native integrations plus custom domains plus embeds — that's months of core engineering, not weeks.

Build This with Leapd →

The business

Annual run rate

$5M+

Verified recently

Monthly revenue

$400K+/mo

For owners

Own Tally? List it for sale.

Founders read this page looking for a business to build like your $400K+/mo one — some would rather buy one that already works. They skip the line, you get a clean exit. $25 one-time, no commission.

Why it works

Value proposition
Build unlimited forms, surveys and quizzes without writing code.
Problem
Traditional form builders lock features behind expensive paywalls.
Audience
Individuals, teams and businesses who need to collect data online.
Business model
Free plan with unlimited forms; Pro at $29/mo and Business at $89/mo via subscription.

Good to knowFree planNo signup requiredGDPR compliantNotionZapierGoogle Sheets

Can you vibecode this?

Kinda

Moat

Community
Switching costs

Why people pay Tally

500,000 teams already use Tally, and a community of users contributes templates others rely on. Teams with embedded forms, integrations, and submission history face friction to migrate to a fresh copy with no track record.

Product complexity
Moderate
A document-style form builder with conditional logic, calculators, custom CSS and multi-page forms.
Data
Low
No outside data sources are needed; all content is created and submitted by users.
Integrations & infrastructure
Moderate
Connects to Notion, Google Sheets, Airtable, Slack, Coda, Zapier, Make and Google Analytics via their APIs.
Human operations
Low
A small team handles support and product; no human work is delivered to customers.
Regulation / hardware
High
Accepting payments inside forms requires a payment facilitator license or a licensed partner arrangement.

Build this business

Use the build specification below with any AI coding tool, or build it directly with Leapd.

Build This with Leapd →

Leapd builds

Form builder web app with conditional logic, calculator and custom CSS
Subscriptions at two tiers with Stripe
Notion, Google Sheets, Airtable, Slack, Coda, Zapier, Make and Google Analytics connections
A landing page

Leapd runs

Cold email outreach to potential customers
Meta ads
LinkedIn and X posts
SEO and AI-search visibility
A daily report of what shipped

Opportunity check

Passes: Proven market: $400K+/mo already paid for it
Passes: Proven model: Free plan; Pro $29/mo; Business $89/mo
Passes: Proven need: Teams need forms built without code
Partly: Buildable: Leapd builds the product; the rest is months of work, or an approval you hold

build-spec.txt

Build a no-code form builder sold as a freemium SaaS with monthly subscription plans.

Product:
- Document-style form editor where users type questions and insert input blocks without code
- Wide range of block types: contact info, file uploads, signatures, date and time, ratings and rankings
- Smart features including conditional logic, answer piping, hidden fields, URL parameter pre-population and a score calculator
- Form customization with themes, custom colors, fonts, column layouts, custom CSS and multi-page support
- Sharing options including embeds, popup forms, unique form links and custom domain hosting
- Submission management dashboard with partial submission capture and email notifications to form owner and respondent
- Free plan with unlimited forms and submissions within fair usage guidelines; no account required to try

Billing:
- Free plan by default; Pro and Business monthly subscriptions charged with Stripe, unlocking advanced features per tier

Integrations:
- Notion, Google Sheets, Airtable, Slack, Coda, Zapier, Make and Google Analytics connected via their APIs using the customer's own credentials